About Us
We are a multinational consumer product merchandising group dedicated to enabling our verified exporters and North American retailers to accomplish and exceed their cross border business objectives.
Our Journey
Established in India in 2012, we have grown from a small sized readymade Garment sourcing office into a multi national merchandising group that merges decades of trade expertise and resources with modern technology, creating a seamless trade eco system for cross border consumer product merchandising.
2012
The Beginning
We founded UNITED CVA in India and primarily engaged in sourcing ready made garments and consumer products from carefully vetted and verified small and medium sized asian exporters.
2022
Expansion
As the global market evolved, so did we. In 2022, we expanded operations and established UNITED CVA INC, in the USA and then engaged in importation and distribution of consumer products across the North american retail segment partnering with small and medium sized exporters that are looking for structured access to north american consumer products retail segments. In order to unify our vision and represent our evolved global identity we introduced EXSOLZIE, our registered trademark that embodies our commitment to excellence and globalization.
Today
We leverage technology, decades of cross border experience, and extensive resources to facilitate trade between small and medium sized exporters and retailers across the North American region, enabling all partners within the trade ecosystem to achieve and exceed their business objectives.
Our Leadership
Our leadership reflects the experience, vision, and dedication that drive success within cross border consumer products merchandising.
Anupama Joshi
Head of Indian Operations
A business graduate with decades of experience in consumer merchandising and sourcing, Anupama leads our Indian operations. Her expertise lies in identifying ambitious small and medium-sized exporters and building long-term sourcing partnerships that align with the evolving needs of an ever-changing consumer segment. Under her leadership, we have become a trusted bridge for ambitious exporters aiming to access the Eastern European retail market — a competitive yet highly promising region with enormous growth potential.
Camelia Baruta
Head of USA Operations
Camelia is an engineering graduate with nearly three decades of experience in importing and distributing consumer products throughout the North American region, leading regional operations with precision and insight. She understands retail dynamics, regulatory requirements, and evolving consumer preferences across multiple markets. Her leadership delivers reliable import processes, strong retailer partnerships, and consistent product development. Under her guidance, our North American operations continue advancing with efficiency, resilience, and strategic alignment for sustainable growth.
Our Identity
Exsolize is more than a brand -- it is the unifying identity of our multinational operations. As we expand our boundaries, our focus remains on enabling our trade partners to engage in cross-border commerce confidently and efficiently, achieving their business objectives by sharing our decades of expertise, technology and resources.